Discover How Trainz.com Tripled Revenue With Extraordinary Customer Support
Trainz
Trainz.com is North America’s largest eCommerce buyer and supplier of model trains and parts, with millions in sales annually. Founded in his parent’s garage in 1975, when entrepreneur Scott Griggs turned his love for model trains into a career that would last a lifetime. The business, based in Buford, Georgia USA, is the goto brand for train hobbyists.
"eDesk allows us to keep up with business sales and not implode. We now have one system to manage everything, streamlining customer service at better value than building our own."
Scott Griggs
CEO and Chief Engineer
The Challenge
Lack of oversight and consistency was the problem. With a goal to respond to 95% of customer tickets within 24 hours, Trainz.com needed clear visibility of their ticket handling so they could be agile in preventing slow response times.
As an eBay preferred partner, Trainz.com wanted to nurture that relationship while testing out their selling across other marketplaces like Amazon, Sears and Walmart.
During one particularly busy Christmas period, Scott Griggs was frustrated by the time consuming and inconsistent ways agents in the US and Philippines responded to queries. Lack of oversight and consistency within customer support were hindering their ability to grow.
The Solution
To scale customer support as they grew, Trainz.com needed to streamline processes, and clear oversight of ticket handling across all channels and agents.
Ruling out a homegrown solution as too complicated and expensive to build, Trainz.com selected eDesk to help them consolidate all their retail channel communications into one centralized inbox. With a dashboard view of their eCommerce ecosystem, the business can now respond to queries more quickly, and easily plug in different eCommerce platforms as they grow.
eDesk helped Trainz.com to achieve much-needed transparency of all customer queries and deliver standardized responses to common queries that save time and increase consistency across all their marketplaces.
The eDesk reporting tool provides the business with actionable agent, product and channel performance insights in real time. As an eBay top seller, Trainz.com now has full oversight of the customer support escalation process
“With a dashboard view of their eCommerce ecosystem, the business can now respond to queries more quickly, and easily plug in different eCommerce platforms as they grow.”
Scott Griggs
CEO and Chief Engineer
The Result
A centralized dashboard view of the eCommerce ecosystem has created company wide efficiencies for Trainz.com
Access to eDesk’s accurate performance reporting has provided trainz.com with the actionable insights they needed to triple revenue growth.
Improvements to their escalation process has helped them to achieve their goal of resolving 95% of customer queries within 24 hours. This has improved customer satisfaction, with zero eBay cases requiring seller resolution
